Black Hat SEO

Black Hat SEO



1 Keyword stuffing 

Keyword stuffing refers to the practice of filling a webpage with keywords or numbers in an attempt of manipulating website ranking in Google search results (Google 2014). For the reason that keyword stuffing delivers a negative experience to Google users, Google downgrades the website with keyword stuffing by using Google Penguin.

In this Fig the keyword “WHITE” has been using ten times out of 42 words in total. The website as showing in Figure is considered as keyword stuffing and has a high possibility to be penalized by Google Penguin algorithm.

Keyword stuffing makes the website gross and disgusting. To avoid this un-friendly experience for the user, Google penalizes the website with keywords stuffing

2 Hidden texts

Hidden texts or links are another web spam. There are several ways in which keyword texts or links can be hidden on a website. In a website hiding the keyword behind an image and using a 0pt font size.

The reason for webmasters using hidden texts or links is to try to manipulate Google ranking result, although these texts or links would not easily be viewed by visitors, it still can be read by Google bot.

3 Cloaking

Cloaking defined as showing different content to users than to Google bot. Cloaking is considered as a webs pam because it is a violation of Google’s Webmaster Guidelines, and it might deliver user's’ awful experience.

when a user came and visited the webpage, the web server might return something else such as porn. This cloaking might bring a hugely sad experi-ence to the user

4 Invisible Iframe

In which the user open a website and download a software in user computer in background without the user knowledge.