On Page Seo
The first thing the crawlers as well as users see is the title tag of the page. The page title shows in Google search as the header for the page and is the first landmark for the algorithms to determine if the page is relevant for the search query or not.Also Matt Cutts has given an advice as according to Barry Schwartz in the before-mentioned article “The Top Five SEO Mistakes According To Google’s Matt Cutts”. The advice Matt Cutts has given is not to “forget to think about the title and description of your most important pages
Syntax of Title tag
<head>
<title> title name </title>
</head>
Meta description
Meta tag does not make any difference to search engine rankings but where it does make difference is when the page shows in search results. A good, informative meta description is more likely to earn more clicks to the page than poor and vague description.
It should be around 130 to 155 characters.
It should include a call-to-action eg Find out more!, Learn More etc
The meta description should be unique.
Syntax of Meta tag
<meta name=”description” content=” Meta tag does not make any difference to search engine rankings but where it does make difference is when the page shows in search results”>
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